Guys and Dolls store to close its doors

of the HeraldDecember 18, 2013 

Carol and Les Morse opened Guys and Dolls Team Sports in 1979 on South Hill. The store will close its doors on Jan. 4. The couple share fond memories from the past 34 years.

SHAUN SCOTT/HERALD PHOTO

Guys and Dolls Team Sports, which opened in 1979 off Meridian Avenue near 122nd street on South Hill, will close up shop on Jan. 4.

The store has offered services such as uniforms, letterman’s jackets, shoes, bats, balls, gloves, and T-shirt screening for the past four decades.With the exception of letterman’s jackets, everything in the store will be 50 percent off until the day it closes. Les and Carol Morse, who have run the store since its inception, said they’ve enjoyed being part of the community for the past 34 years.

“It is one of those things where you start from scratch and build it up,” Les Morse said. “Our customers are like family to us. Now we’re getting grandkids coming in, and we had their grandparents as customers way back when. We have seen generation after generation.”

Morse said he’s looking forward to retirement but will miss the camaraderie of running such a unique business.

“We are getting old,” he said. “It’s a lot of years to do something. We will miss the people. It’s kind of like an old mom-and-pop store where everyone comes in and sits down to talk. It is sort of a gathering place where everybody knows everybody by their first names. We know a lot of the coaches in the area, too.”

Carol Morse said it’s difficult to pin down just one memory that stands out from the rest.

“There are so many memories that are all great,” she said. “I will always remember people coming in to chit-chat. Nobody likes to have that type of business atmosphere anymore, but that’s kind of what we’ve always had and is the way we have done things from the beginning. It’s always had that kind of cocktail lounge type of atmosphere.”

The Morses said they plan to put the building on the commercial real estate market at some point in the future.

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